Camp Electric is pleased to have D’Addario as the presenting sponsor for yet another year of camp. We know that the most expensive equipment is not always the best. Craftsmanship matters. That’s why D’Addario is one of the best names in the music business. Descending from a long line of string makers, the business is still family oriented today. On top of making great products, the company has accrued a number of helpful distribution deals that allow the consumers to get what they need at a reasonable price.
With generations of D’Addario family members crafting their trade through the music business, the company knows how important it is to invest in the next generation. Through the gift of music, D’Addario seeks to better the lives of children all over the world. The D’Addario Foundation conducts music programs in over 50 countries around the world.
There’s a reason why D’Addario products have received such great word of mouth in the music community and it’s not just because they make good products. The students at Camp Electric will find out just how important the value of investing for the future is when they show up for our summer sessions.
The theory of keeping as much “in house” as possible has served the D'Addario family well. The company owns a tremendous printing facility today, complete with color Heidelberg presses, that share the building across the street from the main factory in Farmingdale with Evans Drumheads. Most of the company's marketing, packaging artwork, and print ads are conceived and executed by its own marketing and creative staff, which has brought the company more cost-efficient and successful campaigns time and time again.
But D’Addario’s unbounded success is also due in part to its worldwide distribution and dealer networks. The company markets its products in the United States through wholesale distributors and over 5,400 retail music stores. In addition, the export markets are handled by 120 distributors in 101 countries.
The biggest tradition, and the one least likely to receive any headlines, is D’Addario’s appreciation for their employees. A company that started with family has grown to require the talents of so many people working together towards the same goal. What has become important is to preserve the values of the family while encouraging the growth of the company. John, Jr. and James are convinced that it can be done.